Job Vacancy!!! Regional Sales Manager (Wine And Spirit) at BA Distribution Nigeria Limited

BA Distribution is a World-Class, People Orientated, Performance Driven, Sales and Distribution Company. We are the leading consumer goods distribution company in Nigeria with over 35 years’ of experience of Nigeria and the region. Partnership model: We aim to achieve dominant market leadership positions for premier FMCG producers by combining quality production and brand value with expert distribution.

We are recruiting to fill the position below:

Job Category   : Regional Sales Manager (Wine And Spirit)

Job Type: Wine and Spirit

Gender: Does not matter


  • Bachelor’s Degree in relevant fields with a minimum of 5 years

Job Overview

  • To develop and implement a Monthly Regional Sales & Distribution Plan with Area Sales Managers/Area Sales Coordinators which will deliver projected volume growth and weighted availability targets through proper DSS and Wholesale initiatives and management of them.
  • To plan and coordinate the effective role out of the DSD structure through his ASM/ASC
  • Identify and map DSS customers in line with the company requirements and organize a selling system including, routes, call frequencies, customer data, and trained sales reps to service these customers.
  • To ensure that in his DSS structure sales reps, supervisors, ASM/ASC have daily, weekly and monthly volume objectives and KPI.s (key performance indicators) and that performance is tracked and reviewed formally as his own performance will be tracked and formally reviewed monthly by the National Sales Manager.
  • To implement his rural structure which will identify, map, route and manage suitable third party semi-wholesalers who will create supply points and distribute to the balance of the customer base. To adapt an attitude where these partners are part of the distribution arm and are compensated on the activities they perform in the market, that they will have volume objectives and be required to maintain adequate stock levels at all times.
  • To take an active interest in the top 10 wholesalers in his territory, ensuring that these wholesalers have open communication lines to him and he makes a weekly call with them to visit their warehouses and understand their market and trade opportunities. Active management of these wholesalers is performed by ASM/ASC.
  • To implement a standardized market intelligence report in which he will capture and feed this information on competitive activity at retail & wholesale, pricing initiatives, contraband and other product opportunities back to HO.
  • He/She must ensure the proper use, management and maintenance of all Company assets.
  • He/She is wholly responsible for the development of his/her sales teams, for identifying both high and low performers and actively finding solutions to improve the value and performance from all team members.

Job Status: Full Time

Start Publishing: 24-10-2022

Stop Publishing: 26th October, 2022.

Job Location Lagos State


  • Interested candidates should possess a Bachelor’s Degree in relevant fields with a minimum of 5 years work experience.


nterested and qualified candidates should send their Applications to: and using the Job Title as the subject of the email.

Note: Do not apply if you don’t have experience in selling wine and spirit in the last 5 years

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